VisiScanner, the retail analytics solution
In a fiercely competitive marketplace it is not enough to offer high quality service or goods, nor does it suffice to create a well-organized promotional campaign. In order to gain a competitive advantage it is crucial to learn and comprehend the driving force behind changing market realities: the behavior of customers.
VisiScanner is an easy-to-install video analytics solution, which creates statistics on visitor numbers, gender and age.
Relying on its gender and age recognition software, VisiScanner analyzes recorded video footage to detect the age and gender of those passing by in the camera’s field of view. The system counts the visitors, tracks their path of movement and eye gaze direction. The solution could be a useful tool for any business that could benefit from gaining demographic data about its customers or visitors. In indoor locations VisiScanner will help create precise customer or visitor statistics efficiently supporting market research activities. The data generated can be easily processed to gain valuable insight into visitor count and composition.